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MKTG: Principles of Marketing (14th Edition) - eBook

MKTG: Principles of Marketing (14th Edition) – eBook

eBook Details

  • Authors: Charles Lamb, Joe Hair, Carl McDaniel
  • File Size: 73 MB
  • Format: PDF
  • Length: 496 Pages
  • Publisher: Cengage Learning; Fourteenth Edition
  • Publication Date: January 14, 2024
  • Language: ‎English
  • ISBN-10: 0357929217
  • ISBN-13: 9780357929216, 9798214048758, 9780357929339, 9780357929322

Original price was: $120.00.Current price is: $18.00.

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About The Author

Carl McDaniel

Carl McDaniel

Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.

Charles W. Lamb

Charles W. Lamb

Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.

Joe F. Hair

Joe F. Hair

Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.

Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.

Lamb/Hair/McDaniel’s MKTG, 14th Edition, vividly illustrates the practical application of marketing principles through real-world scenarios. With timely and relevant examples, students gain a deeper understanding of how to apply these principles effectively. Its user-friendly design enhances navigation and comprehension of key concepts. By linking theoretical knowledge to real-life situations, this edition of MKTG bridges the divide between classroom learning and the contemporary marketing landscape, empowering students to recognize the value of marketing and cultivate the essential skills needed for success.

4LTR Press Marketing 14th Edition

978-0357929216, 979-8214048758, 978-0357929339, 978-0357929322

P.S. We also have MKTG Principles of Marketing 14E test bank, solutions and other instructor resources for sale

NOTE: This only consists of the eBook MKTG: Principles of Marketing, 14th Edition, in PDF format. No access codes are included.