Seitel’s The Practice of Public Relations 15th Edition provides essential guidance for contemporary PR work in a changing landscape. Seitel combines his experience with light-hearted, energetic prose and an approach that emphasizes reasoning and application. By utilizing cases, interviews, and news stories, he links theory and philosophy to the practical knowledge required to tackle the complex challenges of PR in today’s digital age.
The new 15th Edition looks at how to use AI to deal with today’s communication problems, like public opinion, media relations, employee communications, and crisis management. You’ll also examine hot-button issues dominating today’s communications discussions, such as the wealth gap, the decline of traditional media and the rise of social media.
978-0135442838, 978-0135442760, 978-0135442746, 978-0135442739, 978-0135442852, 978-0135442821
NOTE: This only consists of the eBook The Practice of Public Relations, 15th Edition, in the original PDF format. No access codes are included.
