This eBook+ version includes the following enhancements: Pop-up definitions to explain terminology Live links to external research and real-world examples Interactive quizzes featuring multiple choice, true false, and fill-in-the-blank questions. Featuring examples of strategic writing throughout the ebook, this practical, multidisciplinary textbook takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The ebook contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the textbook. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This updated Strategic Writing 6th Edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.
Strategic Writing Multimedia Writing for Public Relations, Advertising and More 6th Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice.
978-1032461069, 978-032690285, 978-1032461052, 978-1003380108, 978-1003846468, 978-1003846482
NOTE: This sale only consists of the Strategic Writing Multimedia Writing for Public Relations, Advertising and More , 6th Edition, in the original ePub format. A converted PDF is also included for free. No access codes are included.
