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a framework for marketing management 6e pdf
a framework for marketing management 6th pdf

A Framework for Marketing Management (6th Global Edition) – eBook

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management

eBook Details

  • Authors: Philip T. Kotler, Kevin Lane Keller
  • File Size: 7.43 MB
  • Format: PDF
  • Length: 352 pages
  • Publisher: Pearson Education; 6th Global Edition (2015)
  • Language: English
  • ISBN-10: 1292093145, 0133871312
  • ISBN-13: 9781292093147, 9780133871319

Original price was: $115.00.Current price is: $10.00.

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About The Author

Kevin Lane Keller

Kevin Lane Keller

Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at Dartmouth's Tuck School of Business, teaching MBA courses on marketing management and branding. He holds degrees from Cornell, Carnegie-Mellon, and Duke, and previously taught at Stanford, UNC, and UC Berkeley. Kevin’s expertise is in marketing strategy and branding, with research focused on consumer behavior's impact on marketing strategies, resulting in over ninety published papers in major marketing journals.

Professor Kelly has extensive experience in marketing, serving as a consultant for major brands like Accenture, Procter & Gamble, and Disney. He has also consulted for other notable companies, including Johnson & Johnson and Starbucks. Additionally, he was an academic trustee and Executive Director for the Marketing Science Institute from 2013 to 2015. In his spare time, he manages and markets musicians such as The Church and serves on the boards of various organizations, including the Doug Flutie, Jr. Foundation for Autism.

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler serves as the S. C. Johnson & Son Distinguished Professor of International Marketing at the prestigious Kellogg School of Management, Northwestern University. He earned his master’s degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. As the author of the acclaimed *Marketing Management* (Pearson), now in its 15th edition, he has created the most utilized marketing textbook among graduate business schools worldwide. In addition to this, Philip has penned numerous other successful textbooks and has authored over fifty books, along with around one hundred and fifty articles published in renowned journals. Notably, he is the only individual to win the esteemed Alpha Kappa Psi award three times for the best annual article in the Journal of Marketing.

Dr. Philip received four major awards: the William L. Wilkie Marketing for a Better World Award, the Distinguished Marketing Educator of the Year Award, the Philip Kotler Award for Excellence in Health Care Marketing, and the Sheth Foundation Medal for exceptional contribution to marketing. He is a charter member of the Marketing Hall of Fame and the first Leader in Marketing Thought according to the American Marketing Association. His accolades also include the Sales and Marketing Executives International Marketing Educator of the Year, the Charles Coolidge Parlin Marketing Research Award, and the Paul D. Converse Award. Recently, Forbes ranked him among the top 10 influential business thinkers, and a Financial Times poll placed him as the 4th most influential business guru/author of the 21st century.

Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.

The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their own marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive etextbook.

P.S we also have A Framework for Marketing Management 6th edition (Global) test bank, instructor manual and other resources for sale. Contact for more info.

NOTE: This is the global version of the famous textbook. We also have the U.S. version, see related books below.

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