Students preparing to excel in today’s workplace require solid training in communication skills and principles as well as experience implementing them in realistic professional contexts.
In Business and Professional Communication, (PDF), Peter Cardon and Kory Floyd bring substantial and concrete business-world experience to bear in the text’s principles examples, and activities and make sure that the theories concepts, and skills most related to the communication discipline are fully represented and engaged. The outcome is a program that speaks student’s language and assists them understand and apply communication skills in their personal and professional lives. Appearing in every chapter a feature called People First presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives university students concrete skills for maintaining relationships with others as they encounter these difficult conversations. Unique to the market this textbook includes a devoted chapter focused on perspective-taking covering the processes of person-perception; the self-serving bias and the fundamental attribution error; common perceptual errors; the self-concept; and the processes of image management. This equips students to understand and give attention to the perspectives of others. Also unique to the market, this etextbook includes a devoted chapter focused on career communication. This motivates college students to engage in networking and to consider the priorities and points of view of others as they seek engagement and interact professionally.
Additional ISBNs: 978-1260514490, 1260244970, 978-1260245059, 9781260244977, 978-1260244977
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NOTE: The product only includes the ebook, Business and Professional Communication in PDF. No access codes are included.
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