Guffey and Loewy’s acclaimed best-seller, BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11TH EDITION, equips students with essential skills that employers seek, such as effective writing, public speaking, presentation prowess, critical thinking, and teamwork abilities. The book includes two dedicated employment chapters packed with contemporary strategies for job searching, acing interviews, and succeeding in today’s competitive job market. MindTap assignments and resources bolster the key skills and concepts presented in the text.
Drawing from interviews with business professionals and thorough research on the latest technologies and best practices, the 11th edition provides valuable insights on personal branding, cultivating a professional online presence, optimizing LinkedIn usage, and crafting a standout resume. Through real-world assignments and digital practice tools, students gain vital communication skills that will set them apart in the business world today and in the future.
978-0357984109, 978-0357984215, 978-0357984192, 9798214048680, 979-8214048680
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NOTE: This only consists of the eBook Business Communication: Process & Product, 11th Edition, in the original PDF format. No access codes are included.





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