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Consumer Behavior: Buying, Having, Being (13th Edition revised) - eBook

Consumer Behavior: Buying, Having, Being (13th Edition) – Revised – eBook

eBook Details

  • Author: Michael R. Solomon
  • File Size: 70 MB
  • Format: PDF
  • Length: 642 Pages
  • Publisher: ‎Pearson Education; 13th edition
  • Publication Date: ‎January 13, 2019
  • Language: ‎English
  • ISBN-10: 0135225698, 0135200156
  • ISBN-13: 9780135225691, 9780135200155, 9780135642252, 9780135817131, 9780136689737, 9780136706007, 9780999038451, 9780135226018, 9780135200100

Newer edition available, see below

Original price was: $41.58.Current price is: $15.00.

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About The Author

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Solomon’s Consumer Behavior: Buying, Having, and Being, 13th Edition (PDF) is a must-have for consumer behavior courses. This #1 best-selling textbook goes beyond the surface of consumer behaviour, exploring how our buying habits shape our identity. It delves into the impact of products on our lives, examining how these items influence our self-perception and relationships, particularly in the era of social media and digital advancements. The revised 13th Edition features updated content that reflects the latest marketing trends and changes, ensuring that students stay up-to-date with the study of consumer behavior. With its relevance to both personal and professional life, this text allows students to easily apply the theory outside of the classroom, providing them with a competitive edge in the ever-changing field of consumer behavior.

A newer edition is also available, see related books below

978-0135225691, 978-0135200155, 978-0135642252, 978-0135817131, 978-0136689737, 978-0136706007, 978-0999038451, 978-0135226018, 978-0135200100

NOTE: This sale only consists of the eBook Consumer Behavior: Buying, Having, Being, 13th Edition revised in PDF. No access codes are included.

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