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Consumer Behavior (8th Edition) – eBook

eBook Details

  • Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
  • File Size: 33 MB
  • Format: PDF
  • Length: 544 Pages
  • Publisher: Cengage Learning; Eighth edition
  • Publication Date: June 08, 2023
  • Language: ‎English
  • ISBN-10: 0357721292, 0357721373
  • ISBN-13: 9780357721292, 9780357721377, 9780357721384

$17.00

SKU: consumer-behavior-8th-edition-ebook Categories: , , , Tags: , ,

About The Author

Deborah J. MacInnis

Rik Pieters

Wayne D. Hoyer

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, (PDF) draws key concepts from marketing, sociology, psychology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new Eighth Edition incorporates cutting-edge research and current business practices, focusing on consumer needs and goals, emotions and emotion regulation, perceptions and inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences, and more. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

978-0357721292, 978-0357721377, 978-0357721384

P.S. We also have Consumer Behavior 8th Edition instructor manual and powerpoint lecture files and presentations for sale. See below

NOTE: This sale only includes the ebook Consumer Behavior 8E in PDF format. No access codes are included.

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