The popular CONSUMER BEHAVIOR, 7TH EDITION (PDF) draws key concepts from marketing, sociology, psychology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this Seventh Edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This 7th Edition emphasizes social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E, provides a thorough yet enjoyable guide that enables you to master the skills you need. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
A newer edition is also available, see related books below
978-1305507272, 978-1337514804, 978-4410610417, 978-1305640054, 978-1337635851, 978-0357689790, 978-8214340630
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NOTE: This sale only includes the ebook Consumer Behavior 7th Edition in PDF format. No access codes are included.