Consumer Behavior (7th Edition) – eBook

eBook Details

  • Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
  • File Size: 36 MB
  • Format: PDF
  • Length: 526 Pages
  • Publisher: Cengage Learning; 7th edition
  • Publication Date: September 15, 2016
  • Language: ‎English
  • ASIN: B01MQX0YK9
  • ISBN-10: 1305507274, 1337514802, 2016948643
  • ISBN-13: 9781305507272, 9781337514804, 9784410610417, 9781305640054, 9781337635851, 9780357689790, 9788214340630

Newer edition also available, see below

Original price was: $86.49.Current price is: $14.00.

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About The Author

Deborah J. MacInnis

Rik Pieters

Wayne D. Hoyer

The popular CONSUMER BEHAVIOR, 7TH EDITION (PDF) draws key concepts from marketing, sociology, psychology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this Seventh Edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This 7th Edition emphasizes social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E, provides a thorough yet enjoyable guide that enables you to master the skills you need. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A newer edition is also available, see related books below

978-1305507272, 978-1337514804, 978-4410610417, 978-1305640054, 978-1337635851, 978-0357689790, 978-8214340630

P.S. We also have Consumer Behavior 7th Edition test bank and other resources for sale. Contact us.

NOTE: This sale only includes the ebook Consumer Behavior 7th Edition in PDF format. No access codes are included.


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