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Consumer Behavior: Buying, Having, Being (14th Edition) - eBook

Consumer Behavior: Buying, Having, Being (14th Edition) – eBook

eBook Details

  • Authors: Michael R. Solomon, Cristel Antonia Russell
  • File Size: 30 MB
  • Format: PDF
  • Length: 521 Pages
  • Publisher: ‎Pearson; Fourteenth Edition
  • Publication Date: May 14, 2023
  • Language: ‎English
  • ISBN-10: 0137865090, 0137937962
  • ISBN-13: 9780137865093, 9780137937967, 9780138170806, 9780138166625

Original price was: $94.99.Current price is: $17.00.

SKU: consumer-behavior-buying-having-being-14th-edition-ebook Categories: , , , , Tags: , , ,

About The Author

Cristel Antonia Russell

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

The Consumer Behavior: Buying, Having, and Being , 14th Edition (PDF) delves into the intricate processes of selecting, purchasing, using, and disposing of products, services, ideas, and experiences. It thoroughly explores the diverse factors influencing our consumption decisions, particularly in the age of social media and digital advancements. Given that we are all consumers, the topics covered hold significant professional and personal relevance, making it effortless to extend the theories beyond the classroom.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Additional ISBNs for Consumer Behavior 14E: 978-0137865093, 978-0137937967, 978-0138170806, 978-0138166625

NOTE: This sale only consists of the eBook Consumer Behavior: Buying, Having, Being 14th Edition in PDF. No access codes are included.

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