The Consumer Behavior: Buying, Having, and Being , 14th Edition (PDF) delves into the intricate processes of selecting, purchasing, using, and disposing of products, services, ideas, and experiences. It thoroughly explores the diverse factors influencing our consumption decisions, particularly in the age of social media and digital advancements. Given that we are all consumers, the topics covered hold significant professional and personal relevance, making it effortless to extend the theories beyond the classroom.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Additional ISBNs for Consumer Behavior 14E: 978-0137865093, 978-0137937967, 978-0138170806, 978-0138166625
NOTE: This sale only consists of the eBook Consumer Behavior: Buying, Having, Being 14th Edition in PDF. No access codes are included.
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