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Contemporary Marketing (17th Edition) - eBook

Contemporary Marketing (17th Edition) – Kurtz/Boone – eBook

eBook details

  • Authors: Louis E. Boone, David L. Kurtz
  • File Size: 129 MB
  • Format: PDF
  • Length: 768 pages
  • Publisher: Cengage Learning; 17th Edition
  • Publication Date: January 5, 2015
  • Language: English
  • ASIN: B00MEP9SNY
  • ISBN-10: 1305075366,1305465466, 1337655880,1305890469
  • ISBN-13: 9781305075368, 9781305465466, 9781337655880, 9781305890466

$14.00

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About The Author

David L. Kurtz

David L. Kurtz

David Kurtz was a mediocre student, but four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent instructors helped get David on a sound academic footing. His grade-point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Louis 'Gene' Boone. Dave and Gene became longtime co-authors; together they produced over 50 books. In addition to writing, Louis and Dave were involved in various entrepreneurial ventures.

This decades-long partnership ended with Dr. Boone's death in 2005, but Contemporary Business will always be the result of the diligent efforts of Boone and Kurtz.

Louis E. Boone

Louis E. Boone

Dr. Louis E. Boone (May 5, 1941 – January 7, 2005) aka Gene Boone was the emeritus professor of business at the University of South Alabama. His works covered contemporary business and economics and included best-selling textbooks Contemporary Marketing and Contemporary Business (both with David 'Dave' Kurtz).

Susan Berston

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook continues to grow richer with each cutting-edge new edition, maintaining what has made previous editions perennial best-sellers, while including innovative new features and latest information on current trends, research, topics, and best practices in this ever-evolving field. Because it is so technologically advanced, instructor-supported, student-friendly, and more relevant than ever, Kurtz and Boone’s Contemporary Marketing 17e, remains in a class by itself.

P.S. Contact us if you want Kurtz and Boone’s Contemporary Marketing 17th Edition TestBank or other instructor resources.

NOTE: The product only includes the ebook Contemporary Marketing 17e in PDF. No access codes are included.

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