Corporate Communication 8th Edition (PDF) stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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NOTE: This sale only consists of the eBook Corporate Communication, 8th Edition, in the original PDF format. The International Version and the North American/USA editions are exactly the same. No access codes are included.
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