Creativity for Innovation Management, 2nd Edition (PDF) is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this ebook combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
The textbook provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques and real-life case studies. By working through key competence areas at personal and then team levels, the ebook demonstrates to students how to build entrepreneurial practices, solid and innovative teams, and organizations that encourage and facilitate innovative thinking.
This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centered design, crowdsourcing, and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation, Creativity, and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.
Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.
978-1032127699, 978-1032127682, 978-1000909029, 978-1003226178
NOTE: This sale only includes the ebook Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice, 2nd Edition in a PDF. No access codes are included.