Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice (2nd Edition) – eBook

eBook Details

  • Authors: Ina Goller, John Bessant
  • File Size: 11 MB
  • Format: PDF
  • Length: 282 Pages
  • Publisher: Routledge; 2nd edition
  • Publication Date: July 28, 2023
  • Language: ‎English
  • ISBN-10: 1032127694, 1032127686, 1000909026
  • ISBN-13: 9781032127699, 9781032127682, 9781000909029, 9781003226178


SKU: creativity-for-innovation-management-tools-and-techniques-for-creative-thinking-in-practice-2nd-edition-ebook Categories: , , , , ,

About The Author

Ina Goller

John R. Bessant

John R. Bessant

Dr. John Bessant is an Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter. Originally a chemical engineer, Professor Bessant has been active in research, teaching, and consultancy in technology and innovation management for over 25 years. He currently holds the Chair in Innovation and Entrepreneurship at Exeter University and is also Research Director. He has acted as advisor to various national governments and to international bodies, including The World Bank, the United Nations, and the OECD.

Creativity for Innovation Management, 2nd Edition (PDF) is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this ebook combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The textbook provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques and real-life case studies. By working through key competence areas at personal and then team levels, the ebook demonstrates to students how to build entrepreneurial practices, solid and innovative teams, and organizations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centered design, crowdsourcing, and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation, Creativity, and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

978-1032127699, 978-1032127682, 978-1000909029, 978-1003226178

NOTE: This sale only includes the ebook Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice, 2nd Edition in a PDF. No access codes are included.


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