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E-Commerce 2023: Business, Technology, Society (17th Edition) - eBook

E-Commerce 2023: Business, Technology, Society (17th Edition) – eBook

eBook Details

  • Authors: Kenneth Laudon, Carol G. Traver
  • File Size: 20 MB
  • Format: PDF
  • Length: 834 Pages
  • Publisher: Pearson; Seventeenth Edition
  • Publication Date: January 17, 2023
  • Language: ‎English
  • ISBN-10: 0137921950, 0137922205
  • ISBN-13: 9780137922031, 9780137922208, 9780137921959, 9780137922048, 9780138043391, 9780137921911

Original price was: $94.99.Current price is: $17.00.

SKU: e-commerce-2023-business-technology-society-17th-edition-ebook Categories: , , , Tags: , , ,

About The Author

Carol Traver

Carol Traver

Carol Guercio Traver (Carol G. Traver) serves as the General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A distinguished graduate of Yale Law School, Carol is also a co-author of several acclaimed books that explore the intersection of information technology, society, and business. With over five years of expertise in E-commerce encompassing law, business development, and strategy, she contributes invaluable insights to this ebook as an executive at Azimuth.

Kenneth C. Laudon

Kenneth C. Laudon

Dr. Kenneth C. Laudon is a Professor of Information Systems at NY Stern School of Business. Ken has a B.A. in Economics from Stanford University and a Ph.D. from Columbia University. He has authored a dozen books dealing with information systems, organizations, and society, including Communications Technology and Participation; Dossier Society; Solving Classic Business Problems; Information Technology and Management Strategy; Computers and Bureaucratic Reform; Management Information Systems: Managing the Digital Firm; E-commerce, Business Technology Society; Business Information Systems: A Problem-Solving Perspective; Information Technology and Society, and Interactive Computing: Concepts and Skills. In addition, he has written over 35 articles and book chapters concerned with the social, organizational, and management impacts of information systems.

E-commerce 2023: Business, Technology, and Society, 17th Edition provides a thorough exploration of the e-commerce landscape, presenting key concepts alongside the latest empirical and financial data. With numerous examples from industry leaders such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon®, this edition illustrates how e-commerce is revolutionizing business practices and shaping the global economy.

The eCommerce 2023 17th Edition includes entirely new or revised opening, closing, and “Insight on” case studies. The content reflects the latest advancements in business, technology, and societal trends affecting e-commerce, with all text, data, figures, and tables updated until September 2022. Each chapter concludes with a section dedicated to careers in e-commerce, featuring job listings from online firms for entry-level roles. The guide also offers suggestions for interview preparation and advice on how to connect course knowledge to potential interview questions.

978-0137922031, 978-0137922208, 978-0137921959, 978-0137922048, 978-0138043391, 978-0137921911

NOTE: This only consists of the eBook E-Commerce 2023: Business, Technology, Society, 17th Edition, in PDF. No access codes are included.