Entrepreneurship: The Practice and Mindset, 2nd Edition, (ePub/PDF) catapults prepares beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in undefined environments. Based on the world-renowned Babson Entrepreneurship program, this textbook focuses on practice and learning through action. Students learn entrepreneurship by taking small actions to get response, experiment, and move ideas forward. They will walk away from this etextbook with the entrepreneurial mindset, skillset, and toolset that can be implemented to startups as well as organizations of all kinds. Whether your students have backgrounds in business, engineering, liberal arts, or the sciences, this textbook will take them on a transformative journey and teaches them essential life skills.
The latest 2nd Edition includes a new chapter on customer development, 16 new Mindshift Activities, 15 new case studies, and 16 new Entrepreneurship in Action profiles, along with expanded coverage of prototyping, incubators, building teams, accelerators, and marketing trends.
Additional ISBNs: 978-1544354668, 978-1544354620, 978-1071808078, 9781071808078 , 1071808079
NOTE: The product only includes the ebook, Entrepreneurship: The Practice and Mindset 2nd Edition in the original ePub format. A converted PDF is included for free. No access codes are included.
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