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Essentials of Business Research Methods (4th Edition) - eBook

Essentials of Business Research Methods (4th Edition) – eBook

eBook Details

  • Authors: Joe F. Hair Jr., Michael Page, Niek Brunsveld
  • File Size: 6 MB
  • Format: PDF
  • Length: 421 Pages
  • Publisher: Routledge; 4th edition
  • Publication Date: November 5, 2019
  • Language: English
  • ASIN: B08129F5PP
  • ISBN-10: 0367196174, 0429203373, 0367196182
  • ISBN-13: 9780367196172, 9780367196189, 9780429203374

Original price was: $120.00.Current price is: $17.00.

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SKU: essentials-of-business-research-methods-4th-edition-ebook Categories: , , ,

About The Author

Joe F. Hair

Joe F. Hair

Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.

Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.

Michael Page

Niek Brunsveld

In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t data scientists.

The authors provide a straightforward, hands-on approach to the essential managerial process of gathering and using data to make timely and relevant business decisions. They include critical topics, like the increasing role of online research, privacy matters, data analytics, ethical issues, customer relationship management, how to conduct information-gathering activities more effectively in a swiftly changing business environment, and more. This is also the only ebook with a qualitative data analysis chapter. The coverage of quantitative data analysis is more thorough and much easier to understand than in other texts.

A realistic continuing case used throughout the ebook applied research examples, and ethical dilemma mini cases allow upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This inclusive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

978-0367196172, 978-0367196189, 978–0429203374

NOTE: The product only includes the ebook, Essentials of Business Research Methods 4th Edition in PDF. No access codes are included.

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