Essentials of Business Research Methods, 5th Edition, delivers an engaging and thorough introduction to research methods and analytical techniques tailored for business students. The authors employ a clear and practical approach, emphasizing the critical managerial process of collecting and utilizing data to inform timely and relevant business decisions.
This eBook offers a comprehensive exploration of both qualitative and quantitative analysis, delving into vital subjects such as ethics in business research, privacy concerns, data analytics, customer relationship management, and effective information-gathering strategies in a dynamic business landscape, among others. The fifth edition is thoroughly updated, addressing emerging technologies like machine learning and blockchain, while also enhancing the coverage of secondary data with global examples. A practical, ongoing case study featured throughout the book, along with applied research examples and ethical dilemma mini-cases, allows upper-level undergraduate and postgraduate students to understand the real-world applications of business research information.
This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank (available separately on request).
978-1032426280, 978-1000894561, 978-1003363569, 978-1000894400, 978-1041043034
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