Essentials of Services Marketing (4th Edition) – eBook

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eBook Details

  • Authors: Jochen Wirtz, Christopher H Lovelock, Patricia Chew
  • File Size: 208 MB
  • Format: PDF
  • Page Length: 680 pages
  • Publisher: Pearson International; Fourth Edition (Canada)
  • Publication Date: November 30, 2022
  • Language: ‎English
  • ASIN: B0B39N6HGX
  • ISBN-10: 1292425164, 1292425199
  • ISBN-13: 9781292425160, 9781292425191

Original price was: $64.00.Current price is: $15.00.

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About The Author

Christopher H. Lovelock

Jochen Wirtz

Jochen Wirtz

Professor Jochen Wirtz is Vice Dean, Graduate Studies, and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, US, and a Global Faculty of the Center for Services Leadership at Arizona State University, US. Previously, Professor Jochen was the founding director of the dual degree UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015).

Jochen has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms. Originally from Germany, Dr.Jochen spent 7 years in London before moving to Asia. Today, he shuttles between Asia, US, and Europe.

For undergraduate courses in services marketing.

As economies worldwide continue to transition toward services, marketing, and management skills have never been more critical. Essentials of Services Marketing, 4th Edition, (PDF) captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed especially for Canadian students to provide a crisp introduction to key topics in the field, this textbook places marketing issues within a broader general management context and shows the relationships between service firms’ marketing, IT, operations, and human resources functions.

978-1292425160, 978-1292425191

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NOTE: This product only includes the Essentials of Services Marketing, 4th Edition, eBook in PDF. No access codes are included.

1 review for Essentials of Services Marketing (4th Edition) – eBook

  1. TextBooks Life
    Rated 5 out of 5

    Natalie Opitz

    this worked well

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