Unlock the secrets of success in global business with the strategic insight and distinctive perspective found exclusively in Mike Peng’s GLOBAL BUSINESS, FIFTH EDITION (PDF). This groundbreaking textbook tackles the pivotal question: “What factors influence the success and failure of firms worldwide?”
Peng, an esteemed scholar and author, provides compelling answers from both institution-based and resource-based viewpoints in every chapter. The text’s approachable and conversational tone showcases the latest research alongside fresh examples of international developments. New cases from global experts illustrate how companies are not only expanding their operations but also adapting to the challenges posed by COVID-19. Engaging debate sections invite you to participate in thought-provoking discussions, enhancing your independent thinking and deepening your understanding of business challenges. In Global Business 5th Edition, you’ll delve into contemporary issues such as geopolitics, risk management, tariffs, trade compliance, supply chain reorganization, and the management of stakeholder relationships. With MindTap digital resources, you’ll cultivate a global mindset that will propel your career forward in any field.
978-0357716403, 978-0357716410, 978-0357716496, 978-0357716489
P.S. We also have Global Business 5E test bank, instructor manual and other resources for sale. Contact us
NOTE: This sale only consists of the eBook Global Business, 5th Edition, in the original PDF format. No access codes are included.
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