The world’s best-selling global business strategy textbook, Peng’s GLOBAL STRATEGY, 5TH EDITION (PDF), uses a reader-friendly approach to present strategic management from a truly global perspective. This latest Fifth Edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A unique “strategy tripod” perspective presents three leading views – industry-based, resource-based, and institution-based views – in each chapter. A conversational style emphasizes the story behind the stories, while timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring, and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Strategy-in-action boxes, numerous chapter cases, and brief, to-the-point integrative cases present current global topics. GLOBAL STRATEGY 5E is available as an ebook.
978-0357512371, 978-0357512425, 978-0357512364, 978-0357710043
P.S. We also have Global Strategy, 5E, test bank, instructor manual, and other resources for sale. Contact us for more info.
NOTE: This sale only includes the ebook Global Strategy 5th Edition in a PDF. No access codes are included.
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