Sale!

Global Strategy (5th Edition) – Peng – eBook

eBook Details

  • Author: Mike W. Peng
  • File Size: 15 MB
  • Format: PDF
  • Length: 484 Pages
  • Publisher: Cengage Learning; 5th edition
  • Publication Date: January 1, 2021
  • Language: ‎English
  • ASIN: B08QRJQY47
  • ISBN-10: 0357512375, 0357512421, 0357512367
  • ISBN-13: 9780357512371, 9780357512425, 9780357512364, 9780357710043

Original price was: $91.49.Current price is: $15.00.

SKU: global-strategy-5th-edition-peng-ebook Categories: , , , Tag:

About The Author

Mike W. Peng

The world’s best-selling global business strategy textbook, Peng’s GLOBAL STRATEGY, 5TH EDITION (PDF), uses a reader-friendly approach to present strategic management from a truly global perspective. This latest Fifth Edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A unique “strategy tripod” perspective presents three leading views – industry-based, resource-based, and institution-based views – in each chapter. A conversational style emphasizes the story behind the stories, while timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring, and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Strategy-in-action boxes, numerous chapter cases, and brief, to-the-point integrative cases present current global topics. GLOBAL STRATEGY 5E is available as an ebook.

978-0357512371, 978-0357512425, 978-0357512364, 978-0357710043

P.S. We also have Global Strategy, 5E, test bank, instructor manual, and other resources for sale. Contact us for more info.

NOTE: This sale only includes the ebook Global Strategy 5th Edition in a PDF. No access codes are included.

Reviews

There are no reviews yet.

Be the first to review “Global Strategy (5th Edition) – Peng – eBook”