International Marketing (19th Edition) – eBook

In the 19th edition of International Marketing, Cateora, Gilly, and Graham, recognized leaders in the field, elevate the standard for understanding international markets. Their comprehensive approach weaves together the influences of history, geography, language, religion, and economics, enabling students to appreciate the cultural and environmental intricacies that define nations and regions. This edition reflects the ever-evolving international marketplace with significant enhancements and expanded topics, including insights from over 300 new academic articles. All data, text, photos, and images have been meticulously updated to ensure relevance, along with the synchronized content in McGraw-Hill Education’s Connect platform, featuring the adaptive SmartBook.

Additional updates include:

NEW Cases: The latest cases enhance the content of the 19th edition, invigorating both the book and class discussions while fostering critical thinking skills among students. These cases highlight many topics covered in the chapters, illustrating how these concepts apply in real-world scenarios. They can be integrated into Connect and SmartBook, or alternatively, a case booklet can be created using McGraw-Hill CREATE.

Crossing Borders Boxes: These essential boxes provide engaging anecdotal examples from various companies, aimed at sparking critical thought. They guide students through a range of issues, from ethical dilemmas to cultural and global challenges marketers face today.

4-Color Design: The introduction of new color maps and exhibits enhances pedagogical effectiveness and clarifies the presentation of international symbols and cultural meanings in marketing and advertising. Stunning photos, reliant on vibrant color for maximum impact, vividly bring global examples to life.

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We highly recommend using the free Calibre to view the ePub ebook like the publisher intended.

P.S. The International Students Edition is exactly the same as the North American/USA version

NOTE: This sale only consists of the eBook International Marketing 19th Edition in the original ePub format. A converted PDF is available on request for free. No access codes are included.