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International Marketing Strategy: Analysis, Development and Implementation (9th Edition) – eBook

eBook Details

  • Authors: Robin Lowe, Isobel Doole, Alexandra Kenyon
  • File Size: 22 MB
  • Format: PDF
  • Length: 545 Pages
  • Publisher: Cengage Learning EMEA; 9th edition
  • Publication Date: January 24, 2022
  • Language: English
  • ISBN-10: 1473778697, 800004577X
  • ISBN-13: 9781473778696, 9788000045771

Original price was: $45.00.Current price is: $13.00.

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About The Author

Alexandra Kenyon

Isobel Doole

Robin Lowe

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, economics, politics, and more, is critical in international marketing strategy. Fully updated and revised, the International Marketing Strategy, Ninth Edition, (PDF) is a popular textbook that reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new development patterns in global markets. It provides accessible content from around the world, including newly emerging economies as well as explaining increasing global risks and the role of digital developments. An exciting range of features, including Management Challenges, Illustrations, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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All Our Prices Are In US$

P.S. We may have International Marketing Strategy 9th Edition instructor manual and test bank etc for sale. Contact us.

NOTE: This sale only includes the ebook International Marketing Strategy: Analysis, Development and Implementation, 9th Edition, in PDF. No access codes are included.

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