In today’s media-rich world, Introduction to Mass Communication, 10th Edition, (PDF) keeps media literacy and culture at its heart. Using cases of the past to show how mass communications got their origins and keeping current with the present’s upcoming technologies and trends Introduction to Mass Communication 10e gives college students a deeper understanding of the part media plays in both shaping and reflecting culture. By understanding and assessing the ways in which media convergence is changing the landscape of media today students are motivated to think critically about their own roles in society as active media consumers. Through this cultural viewpoint, students learn that viewers are as much a part of the mass communication process as are the media technologies and industries. The latest 10th edition maintains its commitment to improving students’ critical thinking and media literacy skills. New and updated material like the 2016 Presidential election and the use of social media to associate fans with artists and their music shows the latest developments in digital technologies and highlights the most current research in the field.
A newer edition is also available, see below
Additional ISBNs: 978-1259924972, 978-1260154627, 978-1260397253, 978-1260548549, 9781260397253, 9781260548549, 1260397254, 1260548546
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