Dennis Deninger’s ebook, Live Sports Media: The What, How and Why of Sports Broadcasting, 2nd Edition (PDF) offers a comprehensive look at the dynamic sports television industry, drawing from his own experience as an Emmy Award-winning producer at ESPN during a time of significant industry changes. The increasing accessibility of sports events through various media platforms and shifts in audience preferences are reshaping the sports media landscape, leading to power shifts within the industry. This evolution demands rapid adaptation from professionals in the field.
This updated second edition dives deep into the repercussions of COVID-19 on sports, the expansion of women’s sports broadcasting, and the influence of political statements in sports, such as Black Lives Matter and “taking a knee.” It provides a comprehensive analysis of the origins, impact, reach, economics, production, and presentation of sports on video media, with a focus on television. By taking readers behind the scenes, Dennis Deninger, a seasoned industry expert, reveals the forces and processes that have shaped and continue to revolutionize sports content, its delivery, and its connection with fans. With his wealth of experience, Deninger sheds light on the choices and decisions that are currently shaping the future of sports broadcasting, including programming, content, storytelling, production, advertising, and delivery. Get ready to discover how sports broadcasting will evolve in the upcoming season and beyond.
This entertaining, practical ebook provides insights into sports broadcasting that sports media, management, and journalism students and learning practitioners will not find anywhere else.
978-0367761219, 978-1000512007, 978-1003165590, 978-1000511932
NOTE: This sale only consists of the eBook Live Sports Media: The What, How and Why of Sports Broadcasting 2nd Edition in a SCANNED (searchable) PDF. No access codes are included.
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