Localizing Global Marketing Strategies: Emerging Research and Opportunities – eBook

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products worldwide. Global marketing initiatives allow a business to adapt its services and products to nations outside its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs considering cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities (PDF) is a collection of innovative research on trends and strategies necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

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NOTE: This sale only includes the ebook Localizing Global Marketing Strategies: Emerging Research and Opportunities in PDF for download. No access codes are included.