Mello, Deitz and Hunt’s Marketing, 3rd Edition (PDF) emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the first new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: A career focus to help college students understand how marketing will support whatever career path they choose and how to develop their brand. Features like Executive Perspectives, Career Tips, and Today’s Professional Interviews make marketing relevant and engaging for the student and can be found in every chapter. Integrating key topics that are part of the daily marketing fabric— social media, globalization, ethics, and marketing analytics.
These are covered throughout the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt writes all the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. The right content for a semester-long course. Chapters are direct, concise, approachable, and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
978-1260575934, 978-1260088878, 978-1260800456, 978-1260800487, 978-1260973723, 978-1264024285
NOTE: This sale only includes the ebook Marketing 3rd Edition in PDF. No access codes are included.
Reviews
There are no reviews yet.