The gold benchmark for today’s marketing management college student. Stay on the leading edge with the standard gold textbook that shows the latest in marketing theory and practice.
The world of marketing is changing daily –and for students to have a competitive edge, they need an ebook that reflects the best of today’s marketing theory and practices. Marketing Management, 15th Edition, (PDF) is the gold standard marketing textbook because its matter and organization consistently reflect the newest changes in today’s marketing theory and practice.
The Fifteenth edition is fully incorporated with MyMarketingLab and is updated where appropriate to provide the most current, comprehensive, and engaging marketing management textbook possible.
978-0133856460, 978-9332557185, 978-0133856606
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NOTE: The product only includes the ebook Marketing Management 15e in PDF. No access codes are included.