For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student. The world of marketing is changing every day ― and for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management 16th Global Edition (PDF) collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management textbooks. Unsurpassed in its breadth, depth, and relevance, the 16th Global Edition features a streamlined content organization, updated material, and new examples that reflect the latest market developments. After reading this landmark textbook, college students will be armed with the knowledge and tools to succeed in the new market environment around them.
978-1292404813, 978-0137344161, 9780137344154, 978-0137344154, 9780135887158, 978-0135887158
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