Sale!
Marketing Strategy: Based on First Principles and Data Analytics - eBook

Marketing Strategy: Based on First Principles and Data Analytics – eBook

eBook Details

  • Authors: Robert Palmatier, Shrihari Sridhar
  • File Size: 9 MB
  • Format: PDF
  • Length: 288 pages
  • Publisher: Red Globe Press
  • Publication Date: September 16, 2017
  • Language: English
  • ISBN-10: 1137526238
  • ISBN-13: 9781137526236

Newer 2nd edition available, see below

Original price was: $49.00.Current price is: $8.00.

SKU: marketing-strategy-based-on-first-principles-and-data-analytics-ebook Categories: , , , , Tag:

About The Author

Robert W. Palmatier

Robert W. Palmatier

Dr. Robert W. Palmatier is a Professor and Kermit O. Hanson Endowed Professor of Marketing at the University of Washington, with expertise in advertising, marketing strategy, and sales. He holds a PhD from the University of Missouri and has held various academic and industry positions, including at the University of Cincinnati and C&K Components, Inc. He has received numerous awards, including Louis W. Stern Awards and AMA-EBSCO-RRBM Award for Responsible Research in Marketing. His notable publications include works in the Journal of Marketing and Management Science, focusing on marketing effectiveness and data privacy. Palmatier is recognized for his research productivity and has served on several academic committees and advisory groups, including NASA's Communications Advisory Group.

Shrihari Sridhar

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems:

  1. All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted

Planned around these four First Principles of Marketing, this important new textbook provides a unique and extensively classroom-tested approach to marketing strategy. It offers a structured framework to develop effective strategies to deal with varied marketing problems while incorporating data analytics into the decision-making process.

Penned by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics, (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, and practicing executives planning to bring a more systematic approach to their companies’ marketing strategy efforts.

978-1137526236

A newer second edition is also available, see related books below

NOTE: The product includes the ebook, Marketing Strategy First Principles and Data Analytics in PDF. No access codes are included.

Reviews

There are no reviews yet.

Be the first to review “Marketing Strategy: Based on First Principles and Data Analytics – eBook”

Your email address will not be published. Required fields are marked *