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retail management a strategic approach 13e global
Retail Management (13th Edition) - eBook

Retail Management, 13th Edition (Global) – eBook

For courses in Retail Management.

eBook details

  • Authors: Joel R.Evans, Patrali M. Chatterjee, Barry R. Berman
  • File Size: 35 MB
  • Format: PDF
  • Length: 592 Pages
  • Publisher: Pearson Education Limited; 13th global edition (2018)
  • Language: English
  • ASIN: B06X3QMRZH
  • ISBN-10: 0133796841 / 1292214678
  • ISBN-13: 9781292214672 / 9780133796841

Original price was: $134.00.Current price is: $15.00.

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About The Author

Barry R. Berman

Joel R. Evans

Joel R. Evans

Professor Joel R. Evans, Ph.D., is the RMI Distinguished Professor in the Zarb School of Business at Hofstra University, Long Island, New York; and a pancreatic cancer survivor.

Professor Joel is the author of Surviving Cancer and Embracing Life: My Personal Journey (2018). He is also co-author of Retail Management: A Strategic Approach, 13th edition (2018). This ebook is widely used internationally and is available in English, Russian and Chinese editions. He is also the co-author of Marketing, 12th edition (Textbook Media, 2015, which was one of the first American marketing books to be translated into Russian.)

Patrali M. Chatterjee

A contemporary etextbook that helps readers thrive in today’s retailing industry –  Retail Management: A Strategic Approach 13th edition (global) is built on the fundamental principle that retailers have to plan for and adapt to a changing, complex environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This PDF ebook helps students and readers become good retail planners and decision makers. The Thirteenth Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, cases, and questions so that students and readers can thrive in today’s retailing industry.

P.S we also have Retail Management, 13th Edition (Global) testbank, instructor manual and other resources for sale. Contact for more info.

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