McGoldrick & Goworek’s Retail Marketing Management: Principles and Practice (PDF) covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies, which enhance understanding and learning. I recommend this textbook to anyone wanting to learn more about retail.
Retail Marketing Management offers a contemporary approach that combines retail marketing theory, current retail management practice,s and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other vital issues such as location strategies, branding, and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.
The ebook is ideal for undergraduate and postgraduate students taking courses in retailing and those studying for marketing and business degrees, where retail marketing is a core module. The blend of retail theory, practice, and live examples will also interest practitioners in retailing and related industries.
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978-0273758747, 978-1787645639
NOTE: This sale only includes Retail Marketing Management: Principles and Practice ebook in PDF. No access codes are included.
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