This ebook Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base, addresses the need for a systematic approach to understanding the transformations occurring in the social media marketing landscape. By focusing on the perspective of developing economies, the book provides a comprehensive overview of social media practices and explores how these practices can be integrated into firms’ operational activities to create a competitive advantage. In emerging markets and developing economies (EMDEs), social media offers a technological solution to the economic challenges faced by governments, businesses, and individuals at the bottom of the economic pyramid. It is often viewed as a fundamental shift in the business paradigm and is increasingly being incorporated into marketing functions. EMDEs are rapidly discovering that social media presents a relatively low-cost opportunity to potentially surpass competition in developed markets.
By leveraging social technology to engage users across various market segments in ways that were previously unimaginable, social platforms like Facebook and X (formerly Twitter) open up significant new growth opportunities for businesses. However, as companies adopt social media solutions, they encounter challenges related to the adoption, utilization, integration, and implementation of social media systems and tools in emerging markets and developing economies (EMDEs). This highlights the need for effective strategies to better incorporate social media into the marketing efforts of institutions in these regions. This ebook offers practical guidance on utilizing social media in marketing management, providing contemporary insights into social media marketing. While primarily targeted at practitioners, it can also serve as a teaching resource for undergraduate and postgraduate programs.
978-1040096079, 978-1040096093, 978-1032309637, 978-1003307457
NOTE: This only consists of the eBook Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base, 1st Edition, in the original PDF format. No access codes are include.
