Help students build their confidence and capabilities as they get ready to enter the fast-paced realm of sport marketing.
The sixth edition of Sport Marketing stands as the premier textbook for both undergraduate and graduate learners, providing the essential knowledge needed for success in sport marketing. This introductory resource is authored by a distinguished team of academics and industry experts. The latest edition includes updated information aimed at keeping students informed about the forefront of sport marketing:
- Evaluation of name, image, and likeness (NIL) laws and regulations
- A focus on using data and analytics to enhance decision-making in business
- Effective marketing strategies for sport sponsorship and promotion in college sports
- Analysis of how digital platforms act as vital communication channels that shape sport marketing strategies
- Insights into the sales process, including both traditional tactics and innovative approaches suited for the mobile era
- A greater focus on technology and its transformative impact on the sport industry, including the rise of streaming services and online sports betting
- Exploration of advanced ticketing methods, including the role of artificial intelligence (AI) in sales and the marketing of digital media and streaming resources
Additional online materials offered via HKPropel ensure students can translate classroom learning into practical experience. A project spanning the semester tasks students with developing their own sport marketing plan, building on exercises from each chapter of the book. Moreover, each chapter offers links to video content, and new flashcards act as extra study aids for learners.
The material thoroughly covers core principles of sport marketing—product, price, promotion, place, and public relations—and has been thoroughly updated to reflect current trends. Featuring a vibrant full-color design, the text integrates recent technological innovations, real-world case studies, industry examples, and international perspectives, creating a perfect mix of theory, research, and practical application for contemporary students.
Sport Marketing equips the upcoming generation of sport marketers to respond to the evolving preferences, needs, and communication methods of today’s enthusiastic sports fans and consumers. It also serves as a dependable resource for those working within the sport marketing field.
978-1718228139, 978-1718228146, 978-1718228184, 978-1718228122
NOTE: This only consists of the eBook Sport Marketing 6th Edition, in the original ePub format. A converted PDF is also included for free. No access codes are included.
