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Marketing (3rd Edition) - eBook

Marketing (3rd Edition) – Australian – eBook

eBook Details

  • Authors: Dhruv Grewal, Tania Bucic, Michael Levy, Foula Kopanidis, Paul Harrigan, Shane Mathews
  • File Size: 21 MB
  • Format: PDF
  • Length: 546 Pages
  • Publisher: McGraw-Hill Education (Australia); 3rd Edition
  • Publication Date: March 21, 2021
  • Language: English
  • ISBN-10: 1760423882, 1760423912
  • ISBN-13: 9781760423889, 9781760423919

Original price was: $103.00.Current price is: $15.00.

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About The Author

Dhruv Grewal

Dhruv Grewal

Dr. Dhruv Grewal (Ph.D. from Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His teaching and research interests focus on direct marketing/e-business, global marketing, retailing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-6 marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as many other journals. He was awarded the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010, 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the . He is a “Distinguished Fellow” of the Academy of Marketing Science.

Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as ExxonMobil, Motorola, Dell, IRI, Radio Shack, Telcordia, TJX, Khimetriks, Profit-Logic, Monsanto, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Nextel, McKinsey, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has also taught seminars in Europe, USA and Asia.

Foula Kopanidis

Michael Levy

Michael Levy

Professor Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. Dr. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Dr. Levy has published over fifty articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of the Academy of Marketing Science, ECR Journal, Journal of Retailing, International Journal of Logistics Management, International Journal of Logistics and Materials Management, and European Business Review.

Paul Harrigan

Shane Mathews

Tania Bucic

Grewal, Bucic, Levy, Kopanidis, Harrigan, and Mathews’ Marketing 3rd Australian Edition (PDF)

Grewal’s Marketing 3e is widely used throughout Australia and is one of the best textbooks for a marketing course. Marketing Third Edition brings marketing fundamentals in line with new marketing realities. The new edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used to build lasting customer relationships. Grewal’s Marketing, 3E, continues to evolve as the marketing function does by exploring fundamental concepts and new marketing strategies and tactics. Covering topics like social media, marketing analytics, and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date case studies, vignettes, and example boxes that illustrate and complement the theory with real, recognisable businesses and people.

978-1760423889, 978-1760423919

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NOTE: This product only includes the ebook Marketing 3rd Edition in PDF. No access codes are included.

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