Marketing: The Core 9E (2024 Evergreen Release) is a concise, 18-chapter edition of Kerin/Hartley’s Marketing, recognized as the most comprehensive program available. This version adopts a unique pedagogical strategy that emphasizes engaging students, tailored marketing approaches, a blend of traditional and modern content, a thorough framework, decision-making in marketing, and the integration of technology.
Maketing The Core 9th Edition exemplifies the authors’ dedication to engagement, leadership, and innovation:
- Leadership: The textbook presents contemporary content paired with a conversational tone, now focusing more on making decisions based on data. It thoroughly addresses both classic and current marketing principles, offering hyperlinked assignments for easy integration of activities.
- Innovation: The authors incorporate cutting-edge educational tools that align with the learning styles and interests of today’s students. Their current use of technology introduces real advancements within the textbook and its ancillary materials. Features include in-text links, a Twitter feed, hyperlinked presentations, a frequently updated author blog, and an enhanced Marketing Video Library, all serving to complement the extensive Connect Marketing with SmartBook 2.0 digital learning platform.
- Engagement: Effective and interactive in-class and digital learning experiences are included, featuring activities like surveys, assignments outside the classroom, and personal insights that promote discussions between students and instructors. The writing style is approachable and designed to involve students actively through learning exercises. The comprehensive suite for instructors also comes with media-enhanced PowerPoint slides, alternative case studies, and a test bank with over 5,000 items.
ISBNs: 978-1266786631, 978-1264209323, 978-1260729184, 978-1264209293, 978-1265267148, 978-1266278907, 978-1264719884, 978-1266645242, 978-1266645730, 978-1264209286, 978-1264209279, 978-1264908998, 978-1264736775, 978-1264407422, 978-1266819308, 978-1265231521, 978-1264467853, 978-1266807961
NOTE: This only consists of the eBook Marketing: The Core, 9th Edition, 2024 Release, in the original PDF. No access codes are included.
