Learn about the principles of marketing – a comprehensive introduction for students and practitioners.
This ebook is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The ebook Bruhn’s Principles of Marketing 16th Edition has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners. Content Marketing as a Management Process Strategic Marketing Market Research Product and Pricing Policy Communication and Sales Policy Marketing Organization and Controlling.
978-3658458331, 978-3658458348
NOTE: This only consists of the eBook Principles of Marketing: A Comprehensive Introduction for Students and Practitioners 16th Edition, in the original PDF. No access codes are included.
