This new Digital Analytics for Marketing 2nd Edition provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first textbook of its kind to introduce students to analytics platforms from a practical marketing perspective.
This comprehensive guide Digital Analytics for Marketing 2/E demonstrates how to integrate extensive data from web, digital, social, and search platforms, offering actionable insights into data analysis. It explains how to “connect the dots” and “humanize” information for effective marketing decisions. The authors address timely topics, including social media, web analytics, marketing analytics challenges, and dashboards, assisting students in navigating business measurement challenges, extracting insights, and taking effective actions. The ebook’s experiential approach, complemented by chapter objectives, summaries, and review questions, will engage readers and enhance their learning by encouraging them to think creatively. With engaging, interactive exercises and valuable insights from industry experts, this ebook will be appealing to both undergraduate and postgraduate students of digital marketing, online marketing, and analytics.
978-0367456412, 978-0367457921, 978-1003821786, 978-1003025351, 978-1003821755
NOTE: This only consists of the eBook Digital Analytics for Marketing, 2nd Edition, in the original PDF format. No access codes are included.
