This sale only includes the Hoyer’s Consumer Behavior 8th Edition Instructor Manual, PowerPoint Files, and Student Lecture Presentations for download. The ebook is available for download separately.
About the eBook
Hoyer/Pieters/MacInnis’ CONSUMER BEHAVIOR, 8TH EDITION, draws key concepts from marketing, sociology, psychology, and anthropology to present a strong foundation and convenient focus on real-world applications for today’s global business environment. The new Eighth Edition incorporates cutting-edge research and current business practices, focusing on consumer needs and goals, emotions and emotion regulation, perceptions and inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences, and more. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
978-0357721384, 978-0357721292, 978-0357721377
P.S. We may also have Consumer Behavior 8E ebook for sale. See related products below.
NOTE: This sale only includes Consumer Behavior Eight Edition instructor resources like Instructors Manual, PowerPoint Lecture files and Student Presentation files in ZIP/PPTX format. The testbank, ebook or access codes are NOT included.
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