Consumer Behavior: Building Marketing Strategy (14th Edition) – eBook

Consumer Behavior: Building Marketing Strategy, 14th Edition, (PDF) builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle’s business applications, the fourteenth edition contains current and classic examples of text and visual advertisements to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

Additional ISBNs for Consumer Behavior 14E: 978-1260100044, 978-1260158199, 978-1260158182, 978-1260958935, 978-1260872798, 978-1260911862, 978-1260921267, 978-1260963779, 9781260958935, 9781260872798, 9781260911862, 9781260921267, 9781260963779

NOTE: This sale only includes the ebook Consumer Behavior: Building Marketing Strategy 14th Edition in PDF. No access codes are included.