Corporate Communication: A Guide to Theory and Practice 6th Edition remains the leading textbook in its area, having undergone comprehensive updates by the author to incorporate the latest trends in social media and to address emerging issues like CEO activism and the essence of corporate character and purpose.
What’s New in This 6th Edition:
- An updated chapter focused on communications in the fast-evolving media environment, integrating new technologies and social media platforms.
- Expanded discussions on critical subjects such as employee communication, crisis management, and leadership communication, along with sustainability.
- New case studies featuring reflective questions to illustrate the extensive application of corporate communications. Companies highlighted include: Apple, Facebook, Gillette, Lenovo, and Nestlé.
Corporate Communication is a vital resource for students engaged in Corporate Communication, Organizational Communication, Strategic Communication, Public Relations, and Marketing Communications, in addition to being beneficial for professionals in the field.
978-1526491978, 978-1526491985
NOTE: This only consists of the Corporate Communication A Guide to Theory and Practice, 6th Edition, in a converted PDF file. An original ePub format is also included. No access codes are included.
