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Customer Engagement Marketing - eBook

Customer Engagement Marketing – eBook

eBook Details

  • Authors: Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
  • File Size: 4 MB
  • Format: PDF
  • Length: 328 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: August 29, 2017
  • Language: English
  • ISBN-10: 3319619845, 3319872079
  • ISBN-13: 9783319619842, 9783319872070

Original price was: $113.00.Current price is: $15.00.

SKU: customer-engagement-marketing-ebook Categories: , , , , Tags: ,

About The Author

Colleen M. Harmeling

Robert W. Palmatier

Robert W. Palmatier

Dr. Robert W. Palmatier is a Professor and Kermit O. Hanson Endowed Professor of Marketing at the University of Washington, with expertise in advertising, marketing strategy, and sales. He holds a PhD from the University of Missouri and has held various academic and industry positions, including at the University of Cincinnati and C&K Components, Inc. He has received numerous awards, including Louis W. Stern Awards and AMA-EBSCO-RRBM Award for Responsible Research in Marketing. His notable publications include works in the Journal of Marketing and Management Science, focusing on marketing effectiveness and data privacy. Palmatier is recognized for his research productivity and has served on several academic committees and advisory groups, including NASA's Communications Advisory Group.

V. Kumar

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more accessible, connected, and informed than ever before, many corporations are investing in customer engagement marketing. The ebook will appeal to academics, consultants, practitioners, and managers looking to improve customer engagement.

978-3319619842, 978-3319872070

NOTE: This sale only includes the PDF ebook Customer Engagement Marketing by Palmatier, Kumar, and Harmeling.

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