Essentials of Marketing (17th Edition) – Perreault – eBook

Perreault’s Essentials of Marketing 17th Edition (PDF) looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Returning to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product emphasizes marketing strategy planning. There are several significant changes to this edition of Essentials of Marketing, 17th Edition, and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing Seventeenth Edition has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17E, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.

9781260961522, 9781264228591, 9781264024063, 1260961524, 1264228597, 978-1260570915, 978-1260260373, 978-1260736885, 978-1260961522, 978-1264228591, 978-1264024063

International Edition is exactly the same as the North American/USA version

NOTE: This sale only includes the ebook Essentials of Marketing, 17E, in PDF. No access codes are included.