Essentials of Marketing (18th Edition) – Perreault – eBook

Cannon and Perreault’s Essentials of Marketing 18th Edition delves deeply into the heights of marketing practices, demonstrating how these strategies are meticulously aligned with the diverse needs of target customers, ultimately aiming to improve and enrich our world. Building upon Jerry McCarthy’s groundbreaking framework of the 4Ps of Marketing, this research-driven text is dedicated to equipping readers with the necessary tools for effective marketing strategy planning.

The 18th edition of Essentials of Marketing emphasizes the critical need for marketers to remain up-to-date with the latest trends, technologies, and consumer behaviors in an ever-evolving marketplace. With a focus on practical application, this edition ensures that both students and professionals can apply the principles of marketing effectively in real-world scenarios.

Essentials of Marketing is tailored to meet your needs. The 18th edition by Cannon and Perreault explores the pinnacle of marketing, where effective practices align with target customer requirements to improve the world. Rooted in Jerry McCarthy’s pioneering classification of the 4Ps of Marketing, this research-driven resource remains committed to clear marketing strategy planning.

This Eighteenth Edition highlights contemporary relevance through:

• Active Learning: Engage with Smartbook 2.0 for a dynamic, personalized reading experience, complemented by Video Cases, Case Analyses, and Application-Based Activities that foster critical thinking through real-world scenarios.

• Purpose Orientation: Examine an organization’s fundamental mission that transcends mere profit, focusing instead on value creation for stakeholders such as customers, employees, suppliers, investors, and communities.

• Diversity, Equity, and Inclusion: A commitment to racial justice, diversity, equity, and inclusion is thoughtfully woven throughout the chapters, inspired by insights from Professor Shanita Akintonde’s series on the McGraw-Hill podcast, Marketing Insights.

• Marketing Analytics: Expanded discussions on big data and marketing analytics enhance understanding and support effective marketing strategy planning.

• Enhanced Visual Learning: An array of additional images and exhibits enriches the educational experience for students.

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P.S. The International Students Edition (ISE) and North American/USA versions are exactly the same in content!

NOTE: This sale only consists of the eBook ISE Essentials of Marketing 18th Edition in the original PDF format. No access codes are included.