To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice (in PDF) provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized and loved brand. Highlighting a range of pertinent topics such as consumer engagement, brand communication, and product innovation, this publication is an ideal reference source for marketing professionals, business executives, academicians, business managers, and researchers actively involved in the marketing industry.
Topics Covered in the eBook
The many academic areas covered in this publication include, but are not limited to:
- Social Media
- Sustainability
- Brand Equity
- Brand Identity
- Customer Loyalty
- Brand Awareness
- Product Innovation
- Brand Communication
- Consumer Engagement
NOTE: This only includes the PDF eBook of Global Branding: Breakthroughs in Research and Practice. No codes included.
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