Marketing Management (16th Edition) – eBook

About The Author

Alexander Chernev

Dr. Alexander Chernev is a marketing professor at Northwestern University's Kellogg School of Management, holding PhDs in psychology and business administration. His research focuses on consumer behavior and managerial decision-making to develop effective marketing strategies. He edits for the Journal of Retail and has served on editorial boards of major marketing journals. His work has been published widely and quoted in prominent outlets. Ranked among the top marketing scholars, he teaches various courses and has received numerous awards for his teaching. Additionally, he advises Fortune 500 companies and startups on business strategy and market opportunities.trategy.

Kevin Lane Keller

Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at Dartmouth's Tuck School of Business, teaching MBA courses on marketing management and branding. He holds degrees from Cornell, Carnegie-Mellon, and Duke, and previously taught at Stanford, UNC, and UC Berkeley. Kevin’s expertise is in marketing strategy and branding, with research focused on consumer behavior's impact on marketing strategies, resulting in over ninety published papers in major marketing journals.

Professor Kelly has extensive experience in marketing, serving as a consultant for major brands like Accenture, Procter & Gamble, and Disney. He has also consulted for other notable companies, including Johnson & Johnson and Starbucks. Additionally, he was an academic trustee and Executive Director for the Marketing Science Institute from 2013 to 2015. In his spare time, he manages and markets musicians such as The Church and serves on the boards of various organizations, including the Doug Flutie, Jr. Foundation for Autism.

Philip T. Kotler

Dr. Philip Kotler serves as the S. C. Johnson & Son Distinguished Professor of International Marketing at the prestigious Kellogg School of Management, Northwestern University. He earned his master’s degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. As the author of the acclaimed *Marketing Management* (Pearson), now in its 15th edition, he has created the most utilized marketing textbook among graduate business schools worldwide. In addition to this, Philip has penned numerous other successful textbooks and has authored over fifty books, along with around one hundred and fifty articles published in renowned journals. Notably, he is the only individual to win the esteemed Alpha Kappa Psi award three times for the best annual article in the Journal of Marketing.

Dr. Philip received four major awards: the William L. Wilkie Marketing for a Better World Award, the Distinguished Marketing Educator of the Year Award, the Philip Kotler Award for Excellence in Health Care Marketing, and the Sheth Foundation Medal for exceptional contribution to marketing. He is a charter member of the Marketing Hall of Fame and the first Leader in Marketing Thought according to the American Marketing Association. His accolades also include the Sales and Marketing Executives International Marketing Educator of the Year, the Charles Coolidge Parlin Marketing Research Award, and the Paul D. Converse Award. Recently, Forbes ranked him among the top 10 influential business thinkers, and a Financial Times poll placed him as the 4th most influential business guru/author of the 21st century.