Managing Innovation: Integrating Technological, Market and Organizational Change (7th Edition) – eBook

Managing Innovation: Integrating Technological, Market and Organizational Change, 7th Edition (PDF) enables graduate and undergraduate students to develop the unique skill set and foundational knowledge required to manage innovation, technology, and new product development successfully. This bestselling textbook has been fully updated with new data, methods, and concepts while retaining its holistic approach to the subject. The textbook provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.

Students are provided with an impressive range of learning tools–including numerous case studies, illustrative examples, discussions questions, and key information boxes–to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes” examine the latest evidence and topics in the field, while “Views from the Front Line” offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

978-1119713302, 978-1119713197, 978-1119719311

NOTE: This sale only includes the ebook Managing Innovation 7th Edition in a PDF. No access codes are included.