MKTG 11 – Principle of Marketing (11th Edition) – eBook

About The Author

Carl McDaniel

Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.

Charles W. Lamb

Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.

Joe F. Hair

Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.

Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.