M: Marketing 8e continues to emphasize that marketing adds value, an essential theme woven throughout the print and digital elements through Connect. Marketing is evolving due to major factors like the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This Eighth Edition explores specific marketing approaches by companies such as Telsa, TikTok, Facebook, Hydro Flask, Netflix, IKEA, and DoorDash. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today — especially with Gen Z changing the landscape of marketing.
M: Marketing 8th Edition includes features on Adding Value, Ethical and Societal Dilemmas, and Social Marketing in each chapter to address the changing landscape. There are many examples and exercises available, including 73 new boxed inserts, 17 new chapter openers, case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities. Stay updated by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com). It offers current marketing topics for your class along with discussion questions.
978-1265056704, 978-1265269883, 978-1264131181, 978-1266638831, 978-1265616328, 1265747644, 9781265267025, 9781265249939, 9781265253400, 978-1265267025, 978-1265249939, 978-1265253400, 9781266638831, 9781265616328, 9781265747640, 978-1265747640
NOTE: This sale only consists of the eBook M Marketing 8th Edition in the SCANNED PDF format. The International Student Edition (ISE) is exactly the same as the North American/USA version. No access codes are included.
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