This highly acclaimed textbook serves as a vital resource for undergraduate, postgraduate, and MBA students studying Marketing Research. It provides insights into both the theoretical aspects and practical applications of marketing research in a European setting.
Marketing Research: Applied Insight, 6th Edition, authored by Nunan, Birks, and Malhotra, stands out as a premier marketing research textbook that addresses the critical challenges in the European marketing landscape. This extensive book clarifies concepts and discusses various ideas, supplemented by numerous European and international case studies that illustrate how researchers implement these concepts and methods. Furthermore, it comes with online resources tailored for students as well as an instructor’s manual that emphasizes essential discussion topics.
This ebook covers both qualitative and quantitative research methodologies by:
- Presenting the stages involved in marketing research, which include defining problems, designing approaches, gathering data, analyzing information, and sharing research outcomes.
- Utilizing actual research case studies that demonstrate how organizations solve specific managerial issues and conduct research, alongside real-world marketing scenarios and practical exercises found in each chapter.
- Applying marketing research principles to contemporary challenges in the field, such as social media, mobile marketing, customer value, experiential marketing, brand loyalty, customer equity, brand management, relationship marketing, creativity and design, as well as ethical marketing practices.
With the eBook version, users can:
- Share their notes with peers.
- Make highlights and annotations while studying.
- Search for important terms, concepts, and phrases.
The eBooks can be downloaded onto your computer and accessed offline with the Bookshelf application (available for free). They can also be accessed online and through iPad and Android apps. After purchasing, you will have immediate access to this digital book.
Time Limit: There is no expiry date for the eBook products. You can continue using your digital book as long as you have the Bookshelf application installed.
ISBN: 978-1292308760, 978-1292308722
NOTE: This only consists of the eBook Marketing Research: Applied Insight, 6th Edition, in the original PDF. No access codes are included.
