MKTG: Principles of Marketing (4th Canadian Edition) – eBook

eBook Details

  • Authors: Charles W. Lamb, Joseph F. Hair Jr., Carl McDaniel
  • File Size: 73 MB
  • Format: PDF
  • Length: 460 Pages
  • Publisher: Nelson Cengage Canada; 4th edition (Canadian)
  • Publication Date: 2 January 2018
  • Language: English
  • ISBN-10: 0176723684, 0176854800
  • ISBN-13: 9780176723682

Original price was: $98.00.Current price is: $13.00.

SKU: mktg-principles-of-marketing-4th-canadian-edition-ebook Categories: , , Tags: , ,

About The Author

Carl McDaniel

Carl McDaniel

Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.

Charles W. Lamb

Charles W. Lamb

Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.

Joe F. Hair

Joe F. Hair

Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.

Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.

MKTG 4th Canadian Edition (PDF) provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this textbook over the last ten years has been shaped by not only reviews from instructors teaching the course, but also focus groups with over 300 students from 31 institutions across Canada. This collective feedback has informed the development of this new Fourth Canadian Edition, ensuring we are connected to what instructors and students need in today’s rapidly changing world. T

The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks that students consistently comment they like the most. A proper hybrid solution, MindTap is automatically included with every new purchase. MindTap has been completely redesigned for this new edition. We not only combine all the student learning tools – flashcards, readings, assessments – but we have included interviews with Canadian professionals, a greater variety of videos, and in-line activities within the ebook that allow students to learn and apply as they move through the content. With MKTG, 4th Canadian Edition, students not only learn the fundamentals of Marketing, they also develop their soft skills, better preparing them for their career!


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NOTE: This product only includes the MKTG: Principles of Marketing, 4th Edition (Canadian) eBook in PDF. No access codes are included.


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